Get stocked at The WonderMart!
Thank you so much for your interest in The WonderMart. We’re always excited to discover new and noteworthy products that feel thoughtful, giftable, well-made, and aligned with the shop.
At The WonderMart, we take great pride in creating a welcoming space for local makers, artists, and independent brands to be discovered through thoughtful curation, storytelling, and a strong sense of community. Our shop is built around helping customers feel more connected to the people, process, and purpose behind the products they buy. Every item we carry is part of a larger story about care, craft, and shopping small.
Because we receive a high volume of inquiries and have limited space in the shop, all new brand submissions are reviewed through our Brand Partner Program application process.
Apply to sell with us on Consignment
While we do purchase certain products wholesale via FAIRE from local brands and makers, its our preference to start a retail relationship with your brand on a consignment basis first to ensure your product is a great fit for the shop before we invest in purchasing your inventory out-right.
If you’d like to be considered, please complete the Brand Partner Program Application by clicking the button below.
We are not able to respond individually to every submission. If your brand feels like a potential fit, we’ll reach out via email with next steps.
Thank you again for your interest in The WonderMart. We’re grateful that so many independent brands want to be part of our shop!
The WonderMart Brand Partner Program at a Glance
Accepted brands participate with a monthly Brand Partner Fee of $35/month, plus a 50% commission awarded on all sales.
The brand partner fee is collected on a monthly basis through automatic direct debit. Consignment payouts are distributed once a month via direct deposit or bank check - whichever you elect to receive. The brand partner fee is not eligible to be deducted from your consignment payout and must be collected separately.
Because The WonderMart is built around independent brands and small makers, our business model works a little differently from a traditional retail shop. The Brand Partner fee and commission structure help support the real costs of carrying handmade/small batch products, from rising overhead and administrative work to the care, staffing, and day-to-day retail support required to thoughtfully represent each brand. This structure helps us continue growing the shop sustainably while creating the memorable shopping experience that sets The WonderMart apart from other gift shops in NYC.
We review brands based on:
- Product fit with The WonderMart’s current assortment
- Quality, originality, and presentation
- Giftability
- Pricing and perceived value
- Packaging and retail readiness
- Category needs and available shop space
- Brand story and customer appeal
Submitting an application does not guarantee acceptance.
Because we operate on a consignment basis and shop space is limited, we prefer to start with a focused, intentional inventory assortment from your brand rather than a large quantity of products. This allows us to test what resonates with our customers, gather real-time feedback, and adjust the assortment over time.
We are happy to suggest quantities and product mix based on what will work best in the shop, while brands always remain in control of their own retail pricing. We never want anyone to feel pressured to produce more than feels manageable. Strong sellers can be restocked as needed, and we're always open to discussing new products, seasonal launches, or assortment updates when there’s strong alignment with the shop’s calendar, customer interests, and overall storytelling.
Once a new brand’s inventory is received, processed, and merchandised on the sales floor, we will share an Instagram introduction post with a collaborator invite. This post will introduce your brand, share a short brand bio, and let customers know that your products are now available in the shop.
After the initial brand introduction, your products may continue to appear in The WonderMart’s ongoing Instagram and TikTok content and weekly email marketing campaigns, including product roundups, gift ideas, new arrival features, and everyday shop storytelling designed to highlight the variety of handmade and independent products we carry.
While specific individual placements, Reels, newsletter features, gift guide inclusion, or expanded display space are not guaranteed, brands are welcome to suggest future marketing collaborations when there is a natural fit.
Consignment works best as an active partnership. Brands accepted into The WonderMart are expected to:
- Provide retail-ready products
- Keep strong sellers stocked when possible
- Communicate clearly around restocks, discontinued items, pricing, and product updates
- Share via website, social media and/or newsletter that products are available at The WonderMart
- Suggest seasonal assortments, launches, or product updates that may be a good fit
- Understand that sales can fluctuate month to month